Always try to look
at your website design through the eyes of a typical user.
Make sure your site is easy
to find and easy to use.
Eliminate obstacles that may damage
your search engine rankings, and chase away your visitors. Offer
effective website navigation, consistency in web page designs, and
acceptable download times. Don't sacrifice your visitor's
user-experience because you want your site to "look cool". Know
your audience and tailor to its needs.